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Gemeinsame Einsatzmöglichkeiten von Social-Media-Marketing und Personalmarketing: Erfolgsfaktoren im Recruiting by Anonym

Gemeinsame Einsatzmöglichkeiten von Social-Media-Marketing und Personalmarketing: Erfolgsfaktoren im Recruiting

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783346268280
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 74
  • Original Price: USD 49.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 109 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Führung und Personal - Recruiting, Note: 1,7, Hochschule Mittweida (FH) (Campus M21), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, Erfolgsfaktoren der gemeinsamen Nutzung von Social-Media-Marketing und Personalmarketing zu identifizieren. Dazu wurden folgende Forschungsfragen gestellt: Inwiefern können Social-Media-Marketing und Personalmarketing gemeinsam genutzt werden und wie können diese voneinander profitieren? Au erdem stellt sich die Frage: Welche Ma nahmen und Strategien werden von Unternehmen für Social-Media-Recruiting eingesetzt? Um die Forschungsfragen zu beantworten, wurde auf Sekundärdaten und Studien zurückgegriffen. Zudem wurden zwei Unternehmen auf die angewendeten Ma nahmen im Social-Media-Recruiting hin untersucht. Die Ergebnisse zeigen, dass besonders KMU in diesem Bereich nachziehen und aktiver werden müssen, um auch in Zukunft junge und qualifizierte Arbeitskräfte für sich gewinnen zu können. Der Fachkräftemangel und die daraus resultierenden Probleme für Unternehmen, wie die Nachbesetzung von Stellen, sind in der heutigen Arbeitswelt stetig ein Thema. Besonders kleine und mittelständische Unternehmen (KMU) haben immer öfter Schwierigkeiten offene Stellen zügig zu besetzen. Um dieser Problematik entgegenzuwirken, bietet sich für Unternehmen vor allem die Möglichkeit über soziale Netzwerke nach neuen Mitarbeitern zu suchen.

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