Gen Z and the Future of Food

Name: Gen Z and the Future of Food
Brand: World Scientific Publishing Company
SKU: 9789819822614
Price: 15300.0 INR
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ISBN13: 9789819822614
Binding: Hardcover
Subject: N/A
Publisher: World Scientific Publishing Company
Publisher Imprint: World Scientific Publishing Company
Publication Date: May 21, 2026
Pages: 300
Original Price: USD 148.0
Language: English
Edition: N/A
Item Weight: 1007 grams
BISAC Subject(s): Food Science / Food Safety & Security

About The Book

This book explores how Generation Z (born 1995-2010) is influencing and reshaping food systems based on health, sustainability and innovation. It uses original interviews with Gen Z representatives from Australia and beyond to examine their concerns about the environmental and health costs of food, industry practices and the need for transparency. Attitudes toward novel proteins, plant-based diets, cultured meat and seafood, insects, fungi and algae, precision fermentation, AI and other emerging technologies, and Gen Z's role in the global protein transition to 2050 are highlighted.

Going beyond nutrition, it unpacks Gen Z's ethical, emotional and identity-based connections to food. Designed for researchers, educators, policymakers and industry leaders, the book offers actionable insights on engaging Gen Z as consumers, cultural innovators and sustainability advocates, and considers the legacy they may leave for the future of food.

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