Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Gender and Popular Culture

by Katie Milestone
Save 35% Save 35%
Current price ₹4,393.00
Original price ₹6,758.00
Original price ₹6,758.00
Original price ₹6,758.00
(-35%)
₹4,393.00
Current price ₹4,393.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9780745698267
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Polity Press
  • Publisher Imprint: Polity Press
  • Publication Date:
  • Pages: 300
  • Original Price: USD 69.95
  • Language: English
  • Edition: N/A
  • Item Weight: 300 grams
  • BISAC Subject(s): Gender Studies, Popular Culture, and Media Studies

This fully updated second edition of Gender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms – including popular music, social media, television and magazines – to illustrate how femininity and masculinity are produced, represented, used and consumed. 

Blending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular music. 

Included in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media. 

Gender and Popular Culture is the go-to textbook for students of gender studies, media and communication, and popular culture.

Katie Milestone is Senior Lecturer in the Department of Sociology at Manchester Metropolitan University.
Anneke Meyer is Principal Lecturer in the Department of Sociology at Manchester Metropolitan University.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us