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Geopolitics and Business: Relevance and Resonance by Čedomir Nestorovic

Geopolitics and Business: Relevance and Resonance

by Čedomir Nestorovic
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Book cover type: Hardcover
  • ISBN13: 9783031453243
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 317
  • Original Price: EUR 119.99
  • Language: English
  • Edition: 2023
  • Item Weight: 640 grams
  • BISAC Subject(s): International Relations / Trade & Tariffs, International / General, and Globalization

From the Back Cover
This book sheds light on the intricate relationship between geopolitics and business and the essential interdependence between corporations and geopolitics. Despite apparent animosity, practical solutions and theories proposed by geopolitics find resonance within the business world, and vice versa. Concepts like critical theory, disruption, hegemony, strategic rivalry, and cost-effectiveness hold common ground in both realms, even though they have historically been disregarded.

Geopolitical authors have often overlooked the vital role played by businesses in shaping global affairs, while businesses themselves view geopolitics as a risk to be managed. These contrasting viewpoints have given rise to misunderstandings and misconceptions between the two spheres.

The author sets out to bridge the gap between geopolitics and business, exploring how corporations perceive space, state, and power, while also analyzing the influence of classical, critical, and feminist geopolitics on business strategies. This comprehensive analysis reveals that businesses are not mere non-state agents among many, but indeed, the principal non-state agents in geopolitics. The book is an essential read for scholars, researchers, and professionals seeking a deeper understanding of the dynamic interplay between these critical forces.

Cedomir Nestorovic is a Geopolitics Professor at ESSEC Business School. He is also the Academic Director of the ESSEC & Mannheim Executive MBA Asia-Pacific. He has taught geopolitics at ESSEC Business School for more than 20 years and is also the Academic Co-Director of the MBA program at the Arabian Gulf University, Manama, Bahrain. His research interests include the geopolitics of Asia, international marketing and commerce, and Islamic business and management. He regularly teaches in Paris, Mannheim, Tokyo, Seoul, Singapore, Kuala Lumpur, Bahrain, and Rabat for students or companies such as Takeda, Danone, Delphi, Thales, or Attijariwafa Bank. Prof. Nestorovic is based on the ESSEC Asia-Pacific campus in Singapore and is a regular guest on news and current affairs programs providing expert commentary on geopolitical issues, especially on the relationship between the US and China. He appears on TV channels such as CNBC, CNA and in newspapers such as Le Monde, Liberation, La Tribune, The National (Abu Dhabi), Jakarta Post, Bangkok Post, The Business Times (Singapore), and The Edge (Singapore).


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