Geschäftsbeziehungsmanagement: Konzepte, Methoden Und Instrumente

Name: Geschäftsbeziehungsmanagement: Konzepte, Methoden Und Instrumente
Brand: Gabler Verlag
SKU: 9783834930194
Price: 4760.0 INR
Availability: InStock

by Michael Kleinaltenkamp , Martin Gersch , Wulff Plinke

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ISBN13: 9783834930194
Binding: Hardcover
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: September 15, 2011
Pages: 368
Original Price: EUR 65.41
Language: German
Edition: 2., Uberarb. U.
Item Weight: 590 grams
BISAC Subject(s): Management

About The Book

Geschäftsbeziehungsmanagement, Key Account-Management und Kundenorientierung sind aus der modernen Unternehmensführung nicht mehr wegzudenken. In diesem Werk werden die eingesetzten Konzepte, Methoden und Instrumente besonders für den Business-to-Business-Bereich vertieft. Sie eignen sich für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich.
Neu in der 2. Auflage
Alle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den reichhaltigen Forschungsergebnissen der letzten Jahre Rechnung. Neu sind Kapitel zu strategischen Aspekten in Geschäftsbeziehungen und zum Customer Relationship Management (CRM).

About The Author

Prof. Dr. Michael Kleinaltenkamp lehrt Betriebswirtschaftslehre, insbesondere Business- und Dienstleistungsmarketing, an der Freien Universität Berlin.
Prof. Dr. Wulff Plinke war bis 2008 Professor für Industrielles Marketing Management an der Humboldt-Universität zu Berlin und ist Founding Dean der ESMT European School of Management and Technology in Berlin.
Prof. Dr. Ingmar Geiger ist Juniorprofessor für unternehmensbezogenes Dienstleistungsmarketing an der Freien Universität Berlin.
Prof. Dr. Frank Jacob ist Inhaber des Lehrstuhls für Marketing an der ESCP Europe Wirtschaftshochschule Berlin.
Prof. Dr. Albrecht Söllner ist Inhaber des Lehrstuhls für ABWL, insbesondere Internationales Management, an der Europa-Universität Viadrina, Frankfurt/Oder.

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