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Geschäftsmodelle und Gebührenpolitik bei Online-Tageszeitungen by Guttsche, Thomas

Geschäftsmodelle und Gebührenpolitik bei Online-Tageszeitungen

by Thomas Guttsche , Neunherz Hönicke
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Book cover type: Paperback
  • ISBN13: 9783638723626
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 120
  • Original Price: USD 67.5
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Media Studies

Forschungsarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 1,7, Technische Universität Ilmenau (IfMK), Veranstaltung: Überregionale Tageszeitungen im Internet-Zeitalter, Sprache: Deutsch, Abstract: In dieser Seminararbeit untersuchen die Autoren, wie sich die Online-Auftritte von Tageszeitungen zur Zeit resp. in Zukunft refinanzieren. Nach einer anfänglichen Euphorie Mitte der 1990er bis zur Jahrtausendwende in der bspw. grö ere Tageszeitungen eigene Online-Redaktionen aufbauten, stellt man sich nun den neuen Realitätitäten. Die Einnahmen aus der Bannerwerbung decken i.d.R. nicht die Kosten für Personal und Content. Hinzu kommt die mangelnde Bereitschaft der Nutzer für Inhalte im Internet zu zahlen. Infolge dessen wurden die Ausgaben im Online-Bereich stark gesenkt und nun stellen die Verlage verstärkt Überlegungen an, funktionierende Strategien zur Refinanzierung von Online-Auftritten zu entwickeln. In der vorliegenden Ausarbeitung erörtern die Autoren zuerst die Grundlagen der Refinanzierungsformen von regionalen Online-Zeitungen und werfen dabei auch einen Blick auf die traditionellen Offline-Versionen von Zeitungen. Dabei beleuchten sie, welche Einnahmen generiert werden können. Im zweiten Teil erläutern die Autoren ihren Forschungsprozess und begründen ihre Entscheidung für qualitative Forschunginstrumente. Abschlie en werden die Experteninterviews ausgewertet: Auf welche Art und Weise betreiben die beiden Thüringer Verlagshäuser "Zeitungsgruppe Thüringen" (ZGT) und "Suhler Verlagsgesellschaft" (SVG) ihre Online-Aktivitäten derzeit. Wie wollen sie diese zukünftig ausbauen?

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