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Gestaltung Komplexer Austauschbeziehungen by Dietmar Rößl

Gestaltung Komplexer Austauschbeziehungen

by Dietmar Rößl
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Book cover type: Paperback
  • ISBN13: 9783409134941
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 448
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1994
  • Item Weight: 540 grams
  • BISAC Subject(s): Economics / General

GELEITWORT Die Betriebswirtschaftslehre steht vor einem R�tsel: Einerseits ist die Zahl der Publikationen �ber Kooperation, Synergiemanagement, Netzwerke und �hnliche Themen un�berschaubar und l� t erwarten, da wir alles Wichtige bereits wissen. Andererseits bleiben naheHegende Kooperationen in der Realit�t allzu oft aus oder funktionieren schlecht. Was haben wir �bersehen? Dietmar R� l geht an diese Frage in seiner als Habilitationsschrift an der Wirt- schaftsuniversit�t Wien vorgelegten Arbeit von verschiedenen Blickwinkeln heran. Mit Akribie untersucht er zun�chst verschiedene theoretische Bausteine daraufhin, was sie zu einem Bezugsrahmen f�r die Evolution und Handhabung von zwischen- betrieblichen Synergiesystemen zu leisten verm�gen. Die Signale aus Spieltheorfe, Systemtheorie, politisch-behavioristischen und �konomischen Ans�tzen zeigen wenig Widerspr�che und f�hren zu einem Erfolgsfaktor, der offensichtlich bisher untersch�tzt wurde: der Selbstverpflichtung. Organisatorische Gestaltungsinstru- mente - eine klassische Dom�ne der Betriebswirtschaftslehre - sind allein f�r erfolg- reiches Synergiemanagement offenbar zu wenig, wenn der �berbau handlungs- leitender Werte fehlt. Das Funktionieren von l�ngerfristigen Austauschbeziehungen zwischen verbunde- nen Partnern verlangt offenbar ein anderes Wertesystem, als es f�r die kurzfristige Ausn�tzung von Gelegenheiten zwischen autonomen Marktteilnehmern notwendig oder ausreichend ist. Durch die zunehmende Arbeitsteilung und Spezialisierung in immer l�ngeren Wertsch�pfungsketten wird die Handhabung von l�ngerfristigen Austauschbeziehungen aber gegen�ber der Organisation von kurzfristig reagieren- den M�rkten immer wichtiger. Viele Klein- und Mittelbetriebe stehen heute ebenso vorstrategischen Entscheidungen �ber Kooperationen wie Gro betriebe auf der globalen Ebene.

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