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Gestão científica das relações públicas by Muhammad Hussein Noure Elahi

Gestão científica das relações públicas

by Muhammad Hussein Noure Elahi
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Book cover type: Paperback
  • ISBN13: 9786208199999
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 464
  • Original Price: GBP 82.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 676 grams
  • BISAC Subject(s): General

Avançar: A ciência das relações públicas é uma conversa estratégica. Como se pode imaginar, é um campo efémero e abrangente, muitas vezes mal interpretado e, devido à falta de controlo da mensagem inerente às relações públicas, é difícil de dominar. A ciência das relações públicas é até difícil de definir. Será que se trata de "spin" ou de dizer a verdade? De qualquer forma, a função de relações públicas é predominante e está a crescer; a fragmentação dos meios de comunicação e o crescimento de múltiplas fontes de mensagens significa que as relações públicas estão em ascensão, enquanto as formas tradicionais de comunicação de massas (como os jornais) estão em declínio. As relações públicas estão presentes em praticamente todos os sectores, governos e organizações sem fins lucrativos. O seu vasto âmbito torna impossível a sua compreensão sem alguma atenção à taxonomia desta profissão diversificada e dinâmica. Aprender o léxico das relações públicas ajudá-lo-á a dominar a disciplina e a acelerar o seu estudo em leituras posteriores. O estudo deste livro único é inevitavelmente recomendado a todos os gestores, professores, jornalistas, conversadores, especialistas em meios de comunicação social, estudantes e organizações.

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