Gestão da cadeia de abastecimento entre os retalhistas de média e grande dimensão

Name: Gestão da cadeia de abastecimento entre os retalhistas de média e grande dimensão
Brand: Edicoes Nosso Conhecimento
SKU: 9786209769900
Price: 5117.0 INR
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ISBN13: 9786209769900
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: March 24, 2026
Pages: 64
Original Price: USD 57.0
Language: Portuguese
Edition: N/A
Item Weight: 100 grams
BISAC Subject(s): General

About The Book

O com�rcio retalhista sofreu uma transforma��o significativa nas �ltimas d�cadas, tanto a n�vel mundial como na �ndia. Desde o final do s�culo XX, os mercados retalhistas globais passaram de formatos tradicionais para sistemas altamente organizados e orientados para a tecnologia. As crescentes expectativas dos clientes em termos de conveni�ncia, variedade, acessibilidade e experi�ncias de compra sem descontinuidades levaram ao aparecimento de supermercados modernos, hipermercados e grandes cadeias de retalho. Os pa�ses da Europa e da Am�rica do Norte desempenharam um papel fundamental na forma��o destes desenvolvimentos, introduzindo layouts de retalho padronizados, sistemas de log�stica sofisticados, tecnologia de c�digos de barras, gest�o de invent�rio informatizada e automatiza��o da cadeia de fornecimento. Estes avan�os n�o s� melhoraram a efici�ncia operacional, como tamb�m estabeleceram padr�es de refer�ncia globais para o desempenho do retalho e a satisfa��o do cliente. Nos �ltimos anos, estas tend�ncias globais influenciaram fortemente as economias em desenvolvimento, como a �ndia. Com o aumento dos rendimentos dispon�veis, a r�pida urbaniza��o, as mudan�as no estilo de vida e a evolu��o das prefer�ncias dos consumidores, o sector retalhista indiano tem assistido a um crescimento acelerado.

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