Gestão Estratégica do Desempenho

Name: Gestão Estratégica do Desempenho
Brand: Edicoes Nosso Conhecimento
SKU: 9786209821837
Price: 9083.0 INR
Availability: InStock

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ISBN13: 9786209821837
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: March 29, 2026
Pages: 160
Original Price: USD 101.0
Language: Portuguese
Edition: N/A
Item Weight: 223 grams
BISAC Subject(s): Banks & Banking

About The Book

O setor banc�rio � considerado um setor universal e est� em constante evolu��o e transforma��o, n�o s� na �ndia, mas em todo o mundo. Sendo um setor vol�til, suscet�vel a qualquer evento significativo tanto a n�vel interno como externo, os processos e inova��es relacionados com a presta��o de servi�os aos seus clientes e �s diversas partes interessadas t�m sido sempre fundamentais para a sua exist�ncia, sobreviv�ncia e crescimento. Al�m disso, a concorr�ncia cada vez maior e fatores como a digitaliza��o, a desmonetiza��o, a inclus�o financeira, o aumento dos cr�ditos de cobran�a duvidosa (NPAs) e das ren�ncias a empr�stimos, o surgimento de fortes operadores apoiados por grandes grupos empresariais, a introdu��o de bancos de pagamentos, carteiras digitais, etc., tornaram de alguma forma dif�cil para os operadores existentes operarem livremente. A fim de acompanhar as reformas, os cen�rios em mudan�a e os desafios, o setor banc�rio tentou e adotou v�rios modelos estrat�gicos, sendo que um desses modelos, amplamente aceite, adotado e implementado a n�vel global tanto pelos bancos do setor privado como do setor p�blico para melhorar o seu desempenho global, � o do balanced scorecard, considerado uma ferramenta de medi��o de desempenho muito abrangente e apreciada.

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