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Gift Giving: A Research Anthology by Cele Otnes

Gift Giving: A Research Anthology

by Cele Otnes
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Book cover type: Hardcover
  • ISBN13: 9780879727055
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Popular Press
  • Publisher Imprint: Popular Press
  • Publication Date:
  • Pages: 248
  • Original Price: USD 39.95
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Customs & Traditions, Sociology / General, and General

From the Back Cover
Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.

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