Global and Transnational Business: Strategy and Management

Name: Global and Transnational Business: Strategy and Management
Brand: Wiley
SKU: 9780470851265
Price: 6932.0 INR
Availability: InStock

by George Stonehouse

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ISBN13: 9780470851265
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: October 8, 2004
Pages: 500
Original Price: GBP 53.95
Language: English
Edition: Revised
Item Weight: 790 grams
BISAC Subject(s): General, Strategic Planning, and Management

About The Book

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.

Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

About The Author

George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People's Republic of China. His research interests are in globalization, knowledge and organizational learning.

Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management.

Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David's research interests are in the areas of Strategic Management and Corporate Governance.

Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.

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