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Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies by Mark Wm Cawman

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

by Mark Wm Cawman , Patricia Fine-Skalnik
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Book cover type: Paperback
  • ISBN13: 9798823302975
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cognella Academic Publishing
  • Publisher Imprint: Cognella Academic Publishing
  • Publication Date:
  • Pages: 424
  • Original Price: GBP 99.0
  • Language: English
  • Edition: N/A
  • Item Weight: 835 grams
  • BISAC Subject(s): International / Marketing

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios.


The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social responsibility, ethics, supply chain management, brand identity, and the intricate balance between risk and reward in international markets. Operational efficiency, cryptocurrency, human resources, entrepreneurship, and more are covered.


Global Business and Marketing Strategy serves as both a textbook and workbook, rendering it an exemplary resource for courses and programs in international business. It is particularly valuable for courses that emphasize applied learning, strategic thinking, and hands-on experience with complex, contemporary business challenges.

Cawman, Mark Wm: - Mark Wm Cawman, D.B.A. is an associate professor and department chair in the School of Business and Management at Azusa Pacific University. Prior to academia, he spent over two decades in various managerial, technical/operational, and senior roles in both the automotive and aerospace industries. He earned a D.B.A. from George Fox University with an emphasis in management, an M.B.A. with an emphasis in management from the University of Mississippi, and a B.S. in management from Indiana Wesleyan University.

Fine-Skalnik, Patricia: - Patricia Fine-Skalnik, D.B.A. is a professor of marketing at Azusa Pacific University. She specializes in strategic marketing management, digital marketing, and assisting working professionals with career guidance. Her corporate consulting experience includes McKesson/Zee Medical, Burger King Corporation, and Saddleback Church. Her D.B.A. is from United States International University in San Diego, CA, with an emphasis in international marketing. Her interests are in ethics, sustainability, and community building.

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