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Global Business Strategy

by Robin John , Grazia Ietto Gillies , Howard Cox
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₹5,601.00
Original price ₹5,601.00
Original price ₹5,601.00
₹5,601.00
Current price ₹5,601.00

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Book cover type: Paperback
  • ISBN13: 9781861523525
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Publication Date:
  • Pages: 366
  • Original Price: USD 51.95
  • Language: English
  • Edition: New ed
  • Item Weight: 709 grams
  • BISAC Subject(s): General

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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