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Global Campaigning Initiatives for Socio-Economic Development by Luísa Cagica Carvalho

Global Campaigning Initiatives for Socio-Economic Development

by Luísa Cagica Carvalho , Maria José Madeira
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Book cover type: Paperback
  • ISBN13: 9781522592112
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 348
  • Original Price: GBP 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 808 grams
  • BISAC Subject(s): Industries / General

Socio economic development is shaped by social pressures and behavioral interactions of individuals and groups through social capital and social markets. Global campaigns led by various groups are vehicles to bring about awareness and change outlooks for the betterment of society by focusing on the burning issues of a particular region, zone, or area. Global Campaigning Initiatives for Socio-Economic Development explores unified campaigns and how they can help to make the economy globally competitive and sustainable through their impact on innovation, production, generating revenue, and increasing employability and quality of life. This publication covers a wide array of topics including customer value, digital innovation, and social innovation. It is designed for policymakers, academicians, researchers, technology developers, and government officials.

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