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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij
Save 30% Save 30%
Current price ₹14,080.00
Original price ₹20,114.00
Original price ₹20,114.00
Original price ₹20,114.00
(-30%)
₹14,080.00
Current price ₹14,080.00

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Book cover type: Hardcover
  • ISBN13: 9781529732498
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publishing Ltd
  • Publisher Imprint: Sage Publishing Ltd
  • Publication Date:
  • Pages: 528
  • Original Price: GBP 165.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1112 grams
  • BISAC Subject(s): Marketing / General, International / Marketing, and Advertising & Promotion

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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