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Global Marketing, Global Edition

by Warren Keegan
Save 17% Save 17%
Current price ₹10,095.00
Original price ₹12,114.00
Original price ₹12,114.00
Original price ₹12,114.00
(-17%)
₹10,095.00
Current price ₹10,095.00

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Book cover type: Paperback
  • ISBN13: 9780273768685
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 480
  • Original Price: GBP 76.99
  • Language: English
  • Edition: N/A
  • Item Weight: 868 grams
  • BISAC Subject(s): Mail Order

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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