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Global Marketing Management

by Warren Keegan
Save 17% Save 17%
Current price ₹36,522.00
Original price ₹43,827.00
Original price ₹43,827.00
Original price ₹43,827.00
(-17%)
₹36,522.00
Current price ₹36,522.00

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Book cover type: Hardcover
  • ISBN13: 9780136157397
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Pearson
  • Publisher Imprint: Pearson
  • Publication Date:
  • Pages: 480
  • Original Price: USD 319.99
  • Language: English
  • Edition: Revised
  • Item Weight: 1112 grams
  • BISAC Subject(s): International / Marketing

The leading MBA text in international marketing-with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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