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Global Pharmaceutical Marketing: A Practical Guide to Codes & Compliance by Grice

Global Pharmaceutical Marketing: A Practical Guide to Codes & Compliance

by Grice
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Book cover type: Paperback
  • ISBN13: 9780853697176
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pharmaceutical Press
  • Publisher Imprint: Pharmaceutical Press
  • Publication Date:
  • Pages: 218
  • Original Price: INR 2995.0
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Pharmacy

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.

From the Back Cover

A mixture of legislation and self-regulation governs the promotion of pharmaceuticals worldwide, and the balance between the two differs from country to country. The detailed rules regarding promotional practices is normally contained within the national self-regulatory codes of conduct of the pharmaceutical industry associations, which also vary across the world. This can make it confusing for those involved in marketing products globally, internationally or even on a pan-European basis.Global Pharmaceutical Marketing provides a practical guide to these self-regulatory codes and supplies additional information on compliance in general. Summaries are presented in a uniform, easily-accessible format to facilitate quick reference of the material. Topics covered include: balance between regulation and self-regulation basic principles of the self-regulatory Codes of Practice gift sponsorship and payments events and hospitality printed promotional materials internet and electronic communication media market and clinical research.This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in: producing global marketing campaigns setting up advisory boards around the world promoting products at international congresses.Judith Grice, a Pharmacist with an MSc in clinical pharmacy, is Managing Director of PharmaCodes Medical Communications Ltd UK and has recently submitted for a pharmacy doctorate in promotional regulatory practices. She has extensive experience in approving promotional materials gained during a14-year career in the pharmaceutical industry; this included regulatory accountability for the compliance of international marketing campaigns for a major global company.

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