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Global Place Branding Campaigns across Cities, Regions, and Nations by Ahmet Bayraktar, Can Uslay

Global Place Branding Campaigns across Cities, Regions, and Nations

by Ahmet Bayraktar , Can Uslay
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Book cover type: Hardcover
  • ISBN13: 9781522505761
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 394
  • Original Price: USD 205.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1193 grams
  • BISAC Subject(s): General

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

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