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Global South Creator Cultures by Tugce Bidav, Smith Mehta

Global South Creator Cultures

by Tugce Bidav , Smith Mehta
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Book cover type: Paperback
  • ISBN13: 9781032988047
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge India
  • Publisher Imprint: Routledge India
  • Publication Date:
  • Pages: 186
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 1
  • Item Weight: 286 grams
  • BISAC Subject(s): Industries / Media & Communications

Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures.

Tugce Bidav is Lecturer in Digital Labour and Marketing in the Department of Digital Humanities at King's College London, UK. She holds a PhD in Media Studies from Maynooth University, Ireland (2023). Her research interests include platforms and cultural production, media and creative labour, and platform work. She has published on issues related to creator cultures in leading journals such as Social Media + Society and International Journal of Cultural Studies. She is on the founding editorial board of Sage's new journal Platforms & Society.

Smith Mehta is Assistant Professor in the Center for Media and Journalism Studies at the University of Groningen, Netherlands. He holds a PhD in Creative Industries from Queensland University of Technology, Australia (2021). He is the author of the book The New Screen Ecology in India (2023) and has published on issues related to creative labour in leading international peer-reviewed journals. Smith has previously worked at Viacom18 Media Pvt. Ltd as a content development executive.

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