Global Trade Strategies: Interacting with Trade Institutions and Businesses

Name: Global Trade Strategies: Interacting with Trade Institutions and Businesses
Brand: Business Expert Press
SKU: 9781949991505
Price: 2207.0 INR
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by Michel Borgeon

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ISBN13: 9781949991505
Binding: Paperback
Subject: N/A
Publisher: Business Expert Press
Publisher Imprint: Business Expert Press
Publication Date: February 15, 2020
Pages: 164
Original Price: USD 31.99
Language: English
Edition: N/A
Item Weight: 227 grams
BISAC Subject(s): International / Economics & Trade, Investments & Securities / Analysis & Trading Strategies, and Globalization

About The Book

This book willenable the reader to develop global strategies based on trade information and trade flows analysis.

Developing global business strategies in today's competitive and disruptive environment calls for greater interaction between the business sector and government. Among the instruments available today are various market analytic tools. These tools, coupled with new business models, not only provide a competitive edge but also becomes a necessity to survive in the global ever changing trade environment.

This book concerns everyone dealing with market selection, market strategies, and trade policy. The reader will be able to develop global strategies based on trade information and trade flows analysis. An analysis of the most competitive countries in world trade shows the importance of pro-business policies, access to modern infrastructures, investment in research, and increased productivity. The authors explain how to design practical strategies in a global context, greater competition and uncertainty due to the introduction of new business models.

About The Author

Borgeon, Michel: - Michel Borgeon is professor emeritus at International University in Geneva, . Prior to joining International Trade Centre (ITC), he taught at the French Trade Promotion Center. At ITC, he held senior positions with extensive missions in Africa and Asia. He co-authored the textbook on Trade Promotion Strategies Best Practices. He holds a PhD in economics, Paris Pantheon Sorbonne, and a diploma of the Institute of Political Sciences in Paris.

Cellich, Claude: - Claude Cellich is currently vice president for external relations at the International University in Geneva. Over the years, he has lectured at the ENA in Paris, the University of Economics in Prague as well as at trade promotion organizations. Prior to joining academia, he held diplomatic positions in Geneva and India with the International Trade Centre the joint agency of the United Nations and the World Trade Organization. He co-authored textbooks on global business negotiations and trade promotion strategies. He holds graduate degrees in economics and business administration from the University of Detroit.

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