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Globalisierung in der Automobilindustrie by Blatt, Katrin

Globalisierung in der Automobilindustrie

by Katrin Blatt
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Book cover type: Paperback
  • ISBN13: 9783638903264
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Earth Sciences / Geography

Studienarbeit aus dem Jahr 2007 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,3, Philipps-Universit�t Marburg (Fachbereich 19: Geographie), Veranstaltung: US Wirtschaftsgeographie, Sprache: Deutsch, Abstract: "Die Automobilindustrie gilt seit �ber zwanzig Jahren als Vorreiter der Globalisierung." Diese Aussage kann man in der Fachliteratur �ber das Thema Globalisierung mehrfach finden. Ich werde mich in meiner Arbeit mit der Frage besch�ftigen, warum sich immer mehr Automobilhersteller (= Original Equipment Manufacturer, OEM) und Zulieferbetriebe ins Ausland orientieren und Produktionsst�tten verlagern. Als Erstes werde ich einen �berblick �ber die Geschichte der Internationalisierung des Automobilkonzerns Volkswagen geben, da der Konzern weltweit eines der ersten Autounternehmen war, der Produktionsst�tten im Ausland errichtet hat, um Kosten zu senken und neue M�rkte zu erschlie en. Anschlie end werde ich auf die Gr�nde f�r Auslandsverlagerungen und die besonderen Standortfaktoren eingehen. Dabei werde ich ein besonderes Augenmerk auf die Topstandorte Osteuropa und China legen. In einem abschlie enden Fazit gehe ich kurz auf die Chancen des Standorts Deutschland ein. In meiner Arbeit beziehe ich mich v.a. auf eine von der Pr�fungs- und Beratergesellschaft Ernst & Young AG erhobene Studie "Automobilstandort Deutschland in Gefahr? Automobilbranche auf dem Weg nach Osteuropa und China" aus dem Jahr 2004. In der Studie wurden 200 deutsche Zulieferbetriebe �ber ihre Auslandsaktivit�ten befragt.

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