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Globalism and Consumption by Belk, Russell W.

Globalism and Consumption

by Russell W. Belk , Vibrant Publishers
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₹7,469.00
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Book cover type: Paperback
  • ISBN13: 9781636515199
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Publication Date:
  • Pages: 334
  • Original Price: GBP 67.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Consumer Behavior

Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.

Belk's work critically examines the tension between global homogenization and local adaptation. He explores how global brands influence aspirations, how consumer lifestyles travel across borders, and how localized interpretations of global goods emerge in different societies. The book also covers the role of digital platforms, migration, and cultural exchange in accelerating consumer connectivity.

With a mix of case studies, theoretical insights, and reflective essays, this book offers a rich exploration of the opportunities and contradictions of global consumer culture. It is essential reading for academics and professionals in international marketing, cultural studies, and global business strategy.

This is a volume in the Legend in Consumer Behavior series, capturing Belk's critical lens on the globalization of consumption.

Belk, Russell W.: - Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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