Go It Alone!: The Secret to Building a Successful Business on Your Own

Name: Go It Alone!: The Secret to Building a Successful Business on Your Own
Brand: HarperCollins Publishers
SKU: 9780060731144
Price: 1266.0 INR
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by Bruce Judson

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ISBN13: 9780060731144
Binding: Paperback
Subject: N/A
Publisher: HarperCollins Publishers
Publisher Imprint: HarperCollins Publishers
Publication Date: December 13, 2005
Pages: 229
Original Price: GBP 12.99
Language: English
Edition: N/A
Item Weight: 182 grams
BISAC Subject(s): New Business Enterprises, Entrepreneurship, and Small Business

About The Book

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.

In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

About The Author

Judson, Bruce: -

Bruce Judson is a senior faculty fellow at the Yale School of Management. An entrepreneur and lawyer, Judson holds advanced degrees from Yale Law School and the Yale School of Management. He is a graduate of Dartmouth College. He is the author of Go It Alone! and Netmarketing, and the coauthor of Hyperwars. In 2008 he both predicted and hedged against the market crash, beating the investment results of virtually every mutual fund and hedge fund.

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