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Going Global: Internationalisierungsstrategien für die Medienbranche by Sigler, Constanze

Going Global: Internationalisierungsstrategien für die Medienbranche

by Constanze Sigler
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Book cover type: Paperback
  • ISBN13: 9783640277971
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 88
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Management

Fachbuch aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Sprache: Deutsch, Abstract: Technologische Entwicklungen, vorrangig getrieben durch das Internet und eine verstärkte Tendenz zur Individualisierung von Produkten, stellen Unternehmen in der Medienbranche vor neue strategische Herausforderungen. Ebenso zwingt die Globalisierung Unternehmen, sich verstärkt über regionale Grenzen hinweg auf dem internationalen Parkett zu positionieren. Der folgende Beitrag zeigt mögliche Internationalisierungsstrategien für die Medienbranche auf. Der Titel richtet sich nicht nur an Bachelor- und Masterstudierende, die sich mit dem Thema "Internationalisierung der Medienwirtschaft" befassen, sondern an alle, die sich mit der Fragestellung beschäftigen: "Wie können sich Unternehmen in der Medienbranche global erfolgreich positionieren?"

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