Grande distribution non alimentaire au Maroc: GSS, grands magasins, malls, franchises et e-commerce
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La grande distribution sp�cialis�e a connu au Maroc un d�veloppement tout aussi rapide que celui de la grande distribution alimentaire. D'ores et d�j�, des groupes structur�s � large diffusion et implantation spatiale se sont constitu�s en suivant les m�mes recettes que celles qui ont fait le succ�s de la grande distribution alimentaire. Les auteurs proposent une cartographie compl�te du march� et de l'offre nationale en non-alimentaire. Ils abordent les grandes surfaces sp�cialis�es (en particulier l'�lectrom�nager, le bricolage et le meuble); les grands magasins et magasins populaires, qui semblent rencontrer de r�elles difficult�s � s'imposer sur le march� local; les malls et autres centres commerciaux; les franchises, qui connaissent un d�veloppement remarquable, en particulier au sein des malls. Ils traitent �galement le e-commerce et les cybermarch�s qui compl�tent l'offre nationale non-alimentaire et qui sont largement port�s par la diffusion remarquable des mobile devices .
Gallouj, Camal: - "Camal Gallouj est professeur à l'Université Sorbonne Paris Nord (CEPN-CNRS) et directeur de la recherche à HEC Rabat. Il est aussi éditeur associé de l'European Review of Service Economics and Management et chroniqueur régulier au quotidien Inspirations Les Eco. Saïda Gallouj, ingénieure télécommunications et réseaux, est leader e-commerce et digital chez ATU Deutschland. Elle a été leader e-commerce international (Norauto - Groupe Mobivia) et CEO de La Redoute UK (groupe REDCATS). Spécialiste du e-commerce et de la digitalisation, elle anime régulièrement des conférences en France, au Maroc et à l'international."
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