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Graphics Simplified: How to plan and prepare effective charts, graphs, illustrations, and other visual aids

by A. J. MacGregor
Save 17% Save 17%
Current price ₹1,656.00
Original price ₹1,988.00
Original price ₹1,988.00
Original price ₹1,988.00
(-17%)
₹1,656.00
Current price ₹1,656.00

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Book cover type: Paperback
  • ISBN13: 9780802063632
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of Toronto Press
  • Publisher Imprint: University of Toronto Press
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Graphic Arts / General

Graphics Simplified is a no-nonsense guide to the preparation of effective charts and graphs and to the selection of suitable illustrations. It is intended for authors and lecturers preparing artwork for publication or projection.
The book describes seven common types of graphs, illustrates variations of each, and explains when - and when not - to use each type. The answers to a few basic questions provide the guidelines for selecting the best graphic approach for the purpose. What is the graph intended the express - trend, magnitude, rate of change? What medium is to be used - printed, television, 35 mm slides, overhead projection? The limitations of each medium will determine the size and shape of the artwork, the size and number of words that may be included, width of lines, and tone patterns. The book includes numerous helpful hints to the actual preparation of graphs and charts, including an introduction to the many graphic aids available commercially: papers, lettering guides, acetate overlays, etc.
A separate chapter discusses how to choose the style of illustration - a drawing or painting; a chart, graph, or diagram; or a photograph - and how to select and submit photographs.
Graphics Simplified is a concise guide to principles and their applications to specific projects, one that should be on the reference shelves of every teacher, scientists, and author.

A.J. MacGregor is Assistant Professor of Medicine and Medical Illustrator at the University of Saskatchewan.

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