Green Electrical $ells: How to Profit from the Booming Green Building and Energy Efficiency Markets
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If you own or manage commercial, institutional, or industrial buildings, "Green Electrical $ells" will help you better benefit from the economic shift to increased energy efficiency as a smart cost reduction strategy. If you or specify, design, install, maintain, repair, buy, or sell electrical, lighting, or building control systems, this book outlines the best green choices that can boost your business and career. Green Building is the fastest growing segment of the construction industry continuing to expand despite the recent recession. Professionals involved with buildings, real estate or electrical construction must be prepared for the business and career opportunities caused by growing demand for energy efficient solutions. "Green Electrical $ells" delivers insights and tips from over 80 experts about the most in-demand energy-efficient product categories currently being applied in the residential, commercial, institutional, industrial, and retrofit segments. "Green Electrical $ells" will prepare students and professionals to benefit from the green electrical product trends that are reshaping construction.
Over the past decade, Dan Carazo has focused on the enrgy-efficient electrical industry as a corporate marketer, a marketing consultant and a journalist. Carazo's experience with the electrical industry began in 2000, when he directed marketing for Cooper Wiring Devices, a division of Cooper Industries, a $6.5 billion global leader in power distribution, lighting, lighting controls, and communications. In 2004, Dan established Carazo Communications, a marketing consulting and advertising firm that provides marketing, promotional and editorial services to clients in the electrical, lighting, lighting control, and energy efficiency industries. Carazo Communications serves manufacturers of electrical products, as well as electrical industry organizations, including the National Association of Electrical Distributors (NAED). As a contributing writer for "The Electrical Distributor" magazine, "Electrical Contractor", and "EC&M", Dan has authored over two hundred articles covering electrical market segments and product trends, including those shaping energy efficiency, power distribution, building and home automation, lighting control, voice/data/video, sustainable buildings and Green Building. Dan's "Green Electrical Sells" weekly blog appears on www.tedGreenRoom.com where he reports on energy-efficient solutions for the Green Building market. Dan lives with his family in Syosset, New York.
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