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Green Marketing as a Positive Driver Toward Business Sustainability

by Vannie Naidoo , Rahul Verma
Save 17% Save 17%
Current price ₹19,285.00
Original price ₹23,142.00
Original price ₹23,142.00
Original price ₹23,142.00
(-17%)
₹19,285.00
Current price ₹19,285.00

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Book cover type: Paperback
  • ISBN13: 9781522595595
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 663 grams
  • BISAC Subject(s): Development / Sustainable Development

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

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