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Ground Wars: Personalized Communication in Political Campaigns by Rasmus Kleis Nielsen

Ground Wars: Personalized Communication in Political Campaigns

by Rasmus Kleis Nielsen
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Book cover type: Hardcover
  • ISBN13: 9780691153049
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Princeton University Press
  • Publisher Imprint: Princeton University Press
  • Publication Date:
  • Pages: 256
  • Original Price: USD 130.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections, Sociology / General, and Industries / Media & Communications

From the Back Cover

"If the medium is the message, Nielsen shows that a key medium in campaigns is person-to-person communication. His sharp analysis and careful ethnographic storytelling reveal both the high level strategic role and the human experience of personalized political communication in contemporary elections."--W. Lance Bennett, University of Washington

"Having embedded himself with the grunts in the political trenches of two ordinary congressional elections, Nielsen demonstrates how elections involve the selling of democracy to an often reluctant or uninterested public. Ground Wars is a sterling example of political ethnography."--Herbert J. Gans, former president of the American Sociological Association

"Nielsen provides a trenchant and thought-provoking account of what campaigns look like at ground level. His ethnography offers a rare glimpse into what canvassing and phone banking mean to those who try to reach vast numbers of voters in the run-up to Election Day. This book is a welcome companion to more abstract, quantitative studies of campaigns and elections."--Donald P. Green, Columbia University

"Nielsen presents a very compelling analysis of an often-neglected aspect of modern electoral campaigns. He challenges the idea that political communication must be tightly controlled and scripted, correctly arguing that personalized, labor-intensive communication prone to individual inflection and enthusiasm represents American democracy in action. Ground Wars is an important and timely book."--Dennis W. Johnson, author of No Place for Amateurs: How Political Consultants Are Reshaping American Democracy

"This is an excellent book that offers unique analysis and insights into an emerging key dimension of electoral campaigning: personalized political communication--that is, communication to voters in person either at the door or on the phone. This book contributes to political science in novel and decisive ways. Ground Wars is a pleasure to read."--Florence Faucher-King, Sciences Po, Paris

Rasmus Kleis Nielsen is research fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and assistant professor at Roskilde University in Denmark.

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