Grounded Theory

Name: Grounded Theory
Brand: Sage Publications Ltd
SKU: 9780761966821
Price: 15159.0 INR
Availability: InStock

by Christina Goulding

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ISBN13: 9780761966821
Binding: Hardcover
Subject: N/A
Publisher: Sage Publications Ltd
Publisher Imprint: Sage Publications Ltd
Publication Date: May 17, 2002
Pages: 186
Original Price: GBP 166.0
Language: English
Edition: N/A
Item Weight: 440 grams
BISAC Subject(s): Management, Research, and Entrepreneurship

About The Book

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context; It compares and contrasts the various grounded theory approaches in an accessible manner; It offers an in-depth case study for students and researchers to follow/use; And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

About The Author

Goulding, Christina: - "Research Interests: - 'New' consumer behaviour
-Developing an understanding of the consumption/identity link
-Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
-The application and development of qualitative research methodologies and in particular grounded theory

"

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