Grundlagen Der Marktforschung: Marktuntersuchung Und Marktbeobachtung

Name: Grundlagen Der Marktforschung: Marktuntersuchung Und Marktbeobachtung
Brand: Vs Verlag Fur Sozialwissenschaften
SKU: 9783663006138
Price: 3776.0 INR
Availability: InStock

by Erich Schäfer

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ISBN13: 9783663006138
Binding: Paperback
Subject: N/A
Publisher: Vs Verlag Fur Sozialwissenschaften
Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
Publication Date: January 1, 1953
Pages: 448
Original Price: EUR 51.39
Language: German
Edition: Softcover Repri
Item Weight: 735 grams
BISAC Subject(s): Economics / General

About The Book

Zentrum einer geschlossenen Theorie der kaufm�nnischen Unternehmung zu er- mangeln. Mir war jedenfalls klar, da die Markt-undAbsatzfragen nicht als Sonder- oder Nebengebiet der Betriebswirtschaftslehre aufgefa t und untergebracht wer- den k�nnen - wie dies vielfach bis zum heutigen Tage geschieht - sondern zu den zentralen Anliegen jeder betriebswirtschaftlichen Theorie geh�ren m� ten. Vielleicht war es eine in diesem Zusammenhang f�r mich entscheidende F�gung, da mir Vershofen, der damals noch die Verb�nde der Porzellan- industrie leitete, die Aufgabe �bertrug, das "Auslandsarchiv" der deutschen Porzellanindustrie zu verwalten, eine Arbeit, die ich neben dem Studium durch- f�hren konnte. Vershofen hatte diese zun�chst recht bescheidene Beobachtungs- stelle geschaffen, um der Verbandsf�hrung Unterlagen �ber die ausl�ndischen Absatzgebiete und �ber die Konkurrenz im Ausland zu sichern. Ich baute die Systematik des Archivs aus und versuchte mir Klarheit �ber die Grundfragen und die Methodik einer derartigen Beobachtungst�tigkeit zu verschaffen. Einen ersten Niederschlag fanden diese �berlegungen im Jahre 1924 in meiner Diplom- arbeit. Vershofen hat sie 1925 als Heft 2 der "N�rnberger Beitr�ge zu den Wirtschaftswissenschaften" ver�ffentlicht. Diese mit allen M�ngeln einer An- f�nger arbeit behaftete Schrift enth�lt neben einer Beschreibung der damaligen Beobachtungspraxis Ans�tze zu einer "Theorie der Wirtschaftsbeobachtung" und mag insofern als eine Art unbeholfener "Urfassung" der "Grundlagen der Marktforschung" angesehen werden. Denn mit dem Ausdruck "Wirtschaftsbeobachtung", auf den ich zun�chst ver- fiel, hatte ich schon damals die auf die Au enbeobachtung der Unternehmungen gerichteten Bem�hungen zu treffen gesucht. In derLiteratur jener Zeit fand ich f�r mein Vorgehen nur eine geringe St�tze.

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