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Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre by Martin Eisend

Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

by Martin Eisend , Alfred Kuß
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Book cover type: Paperback
  • ISBN13: 9783658426897
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 357
  • Original Price: EUR 35.51
  • Language: German
  • Edition: 3., Uberarb. Au
  • Item Weight: 586 grams
  • BISAC Subject(s): Management Science

Im Mittelpunkt dieses Lehrbuches stehen die wissenschaftstheoretischen Grundlagen und die Schlussweisen bei der Anwendung empirischer Methoden f�r Entwurf und Pr�fung betriebswirtschaftlicher Theorien. Die Autoren stellen diese Grundlagen klar und verst�ndlich dar. Das soll dabei helfen, mit empirisch ausgerichteten wissenschaftlichen Arbeiten, Beitr�ge zur (Weiter-) Entwicklung von Theorien zu leisten und deren Bew�hrung einzusch�tzen. Hinsichtlich methodologischer Gesichtspunkte stehen deren Grundideen im Zentrum, nicht die technischen Einzelheiten.

Zielgruppe sind fortgeschrittene Studierende in betriebswirtschaftlichen Masterprogrammen sowie Doktorand*innen, die am Beginn eines empirisch ausgerichteten Dissertationsprojekts stehen.

F�r die 3. Auflage wurden alle Kapitel �berarbeitet, aktualisiert und an zahlreichen Stellen erg�nzt.

Der Inhalt

  • Empirische Forschung und Betriebswirtschaftslehre
  • Wesen und Relevanz vonTheorien
  • Die wissenschaftstheoretische Grundlage: Wissenschaftlicher Realismus
  • Wege zum Theorie-Entwurf
  • Ans�tze zur Pr�fung von Theorien
  • Gewinnung von Daten zum Theorietest: Operationalisierung, Messung und Datensammlung
  • Hypothesen und Modelle beim Theorietest
  • Test von Kausalbeziehungen
  • Empirische Forschung und Theorie-Entwicklung
  • Forschungsethik und Forschungspraxis

Prof. Dr. Martin Eisend lehrt Betriebswirtschaftslehre, insbesondere Marketing, an der Europa-Universität Viadrina in Frankfurt (Oder).

Prof. Dr. Alfred Kuß ist Professor (em.) am Marketing-Department der Freien Universität Berlin.

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