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Grüne Neuroemotionen by Nerea Blessing, Lince Morales

Grüne Neuroemotionen

by Nerea Blessing , Lince Morales
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Book cover type: Paperback
  • ISBN13: 9786209525858
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): General

Green Neuroemotions zeigt, dass Verbraucher nicht mehr nur mit dem Verstand kaufen, sondern mit Emotionen. Dieses Buch zeigt auf der Grundlage neuester wissenschaftlicher Erkenntnisse, dass nachhaltige sensorische Reize - nat�rliche Farben, botanische Aromen, �kologische Texturen oder zielgerichtete Erz�hlungen - Bereiche des Gehirns aktivieren, die mit Wohlbefinden, Identit�t und Vertrauen verbunden sind. Nachhaltigkeit ist kein Gerede mehr, sondern wird zur Erfahrung: was man f�hlt, daran erinnert man sich, und was man sich erinnert, w�hlt man.Die Marken der Zukunft werden nicht �berreden, sie werden verbinden. Sie werden nicht verkaufen, sie werden inspirieren. Neurowissenschaft, Umweltpsychologie und sensorisches Marketing kommen hier zusammen, um zu erkl�ren, wie gr�ne Emotionen Gemeinschaften, gr�ne Gewohnheiten und tiefe Loyalit�t erzeugen k�nnen. Dieses Buch schl�gt ein neues Paradigma vor: Marketing als Instrument f�r den sozialen Wandel, nicht nur f�r den Konsum. Die Macht liegt nicht mehr im Produkt, sondern in der emotionalen Erfahrung, die es hervorruft.Denn was begeistert... bleibt.

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