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Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time by Robert A. Lutz

Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time

by Robert A. Lutz
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Book cover type: Hardcover
  • ISBN13: 9780471463221
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: USD 34.95
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): Corporate & Business History

About the Book Guts - Jetzt erscheint der Bestseller in der aktualisierten und �berarbeiteten 2. Auflage.

Er enth�lt 8 goldene Gesch�ftsregeln von einem der innovativsten Unternehmenschefs unserer Zeit. Lesen Sie hier alles �ber die Gesch�ftsphilosophie von Robert Lutz, mit der er nicht nur Chrysler, sondern ein Gro teil der Automobilindustrie revolutioniert hat.

Lutz ist keine gew�hnliche F�hrungskraft. Er ist das Produktentwicklungsgenie, das im Alleingang dem 1990 fast vor dem wirtschaftlichen Aus stehenden Chryslerkonzern wieder auf die F� e und 1996 zu Rekordgewinnen verhalf.

In diesem Buch enth�llt Lutz sein einzigartiges Markenzeichen: kreatives Management.

Hier vermittelt er seine �berzeugungen, die ihn so erfolgreich machten, seine Vorliebe daf�r, die bestehende Ordnung in Frage zu stellen sowie eine Reihe n�tzlicher Lektionen.

Der Schl�ssel zum Erfolg in jedem Unternehmen liegt f�r Lutz einerseits in der Aufrechterhaltung einer positiven Spannung zwischen den kreativen K�pfen und den stets zugekn�pften Finanzleuten im Unternehmen, und andererseits darin, wie man diese beiden Parteien motiviert und strategisch geschickt im Unternehmen einsetzt.

Mit einer neuen Einleitung sowie einem Nachwort, in dem Lutz eine 8. Gesch�ftsregel erl�utert, die modernen Gesch�ftsf�hrern dabei hilft, seine ber�hmten "Seven Immutable Laws of Business" besser zu verstehen.

Unterhaltsam und humorvoll geschrieben.

ROBERT A. LUTZ is General Motors's Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American automotive industry in the last three decades in this century."

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