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Handbook of Business Communication: Linguistic Approaches by Gerlinde Mautner

Handbook of Business Communication: Linguistic Approaches

by Gerlinde Mautner , Franz Rainer
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Book cover type: Paperback
  • ISBN13: 9781501519000
  • Binding: Paperback
  • Subject: N/A
  • Publisher: de Gruyter Mouton
  • Publisher Imprint: de Gruyter Mouton
  • Publication Date:
  • Pages: 700
  • Original Price: GBP 37.5
  • Language: English
  • Edition: N/A
  • Item Weight: 1116 grams
  • BISAC Subject(s): Linguistics / General

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

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