Handbook of Public Affairs

Name: Handbook of Public Affairs
Brand: Sage Publications Ltd
SKU: 9780761943938
Price: 15125.0 INR
Availability: InStock

by Phil Harris

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ISBN13: 9780761943938
Binding: Hardcover
Subject: N/A
Publisher: Sage Publications Ltd
Publisher Imprint: Sage Publications Ltd
Publication Date: June 1, 2005
Pages: 616
Original Price: GBP 171.0
Language: English
Edition: N/A
Item Weight: 1225 grams
BISAC Subject(s): Public Affairs & Administration

About The Book

'When the next generation of public affairs practitioners look back to the beginning of the twenty first century they will recognise the 'Handbook of Public Affairs' as the cornerstone text on which global practice came to be based' - Tom Spencer, European Centre for Public AffairesAt the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into five sections to help readers navigate issues and draw comparisons.

About The Author

Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.

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