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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Ayantunji Gbadamosi

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

by Ayantunji Gbadamosi
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₹23,395.00
₹23,395.00
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Book cover type: Hardcover
  • ISBN13: 9781522502821
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 596
  • Original Price: USD 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1656 grams
  • BISAC Subject(s): Consumer Behavior

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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