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Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

by Ulas Akkucuk
Save 17% Save 17%
Current price ₹35,082.00
Original price ₹42,099.00
Original price ₹42,099.00
Original price ₹42,099.00
(-17%)
₹35,082.00
Current price ₹35,082.00

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Book cover type: Hardcover
  • ISBN13: 9781466666351
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 550
  • Original Price: GBP 276.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1624 grams
  • BISAC Subject(s): Public Policy / Economic Policy

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.

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