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Handbook of Research on Effective Marketing in Contemporary Globalism

by Bryan Christiansen , Salih Yıldız , Emel Yıldız
Save 17% Save 17%
Current price ₹33,031.00
Original price ₹39,638.00
Original price ₹39,638.00
Original price ₹39,638.00
(-17%)
₹33,031.00
Current price ₹33,031.00

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Book cover type: Hardcover
  • ISBN13: 9781466662209
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 492
  • Original Price: GBP 260.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1416 grams
  • BISAC Subject(s): International / Marketing

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

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