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Handbook of Research on Global Fashion Management and Merchandising by Alessandra Vecchi, Chitra Buckley

Handbook of Research on Global Fashion Management and Merchandising

by Alessandra Vecchi , Chitra Buckley
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Book cover type: Hardcover
  • ISBN13: 9781522501107
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 900
  • Original Price: GBP 268.0
  • Language: English
  • Edition: N/A
  • Item Weight: 2341 grams
  • BISAC Subject(s): Fashion & Accessories

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

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