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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

by Lucia Aiello
Save 17% Save 17%
Current price ₹35,060.00
Original price ₹42,072.00
Original price ₹42,072.00
Original price ₹42,072.00
(-17%)
₹35,060.00
Current price ₹35,060.00

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Book cover type: Hardcover
  • ISBN13: 9781466650077
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 486
  • Original Price: GBP 276.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1479 grams
  • BISAC Subject(s): Industries / Retailing

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

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