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Handbook of Research on Managing and Influencing Consumer Behavior by Hans-Ruediger Kaufmann

Handbook of Research on Managing and Influencing Consumer Behavior

by Hans-Ruediger Kaufmann
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Book cover type: Hardcover
  • ISBN13: 9781466665477
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 728
  • Original Price: USD 355.0
  • Language: English
  • Edition: N/A
  • Item Weight: 2042 grams
  • BISAC Subject(s): Consumer Behavior

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

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