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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

by Upendra Singh Panwar , Raj Kumar , Nilanjan Ray
Save 17% Save 17%
Current price ₹34,054.00
Original price ₹40,865.00
Original price ₹40,865.00
Original price ₹40,865.00
(-17%)
₹34,054.00
Current price ₹34,054.00

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Book cover type: Hardcover
  • ISBN13: 9781522501435
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 530
  • Original Price: GBP 268.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1502 grams
  • BISAC Subject(s): Consumer Behavior

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

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