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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

by Fabio Musso , Elena Druica
Save 17% Save 17%
Current price ₹32,061.00
Original price ₹38,474.00
Original price ₹38,474.00
Original price ₹38,474.00
(-17%)
₹32,061.00
Current price ₹32,061.00

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Book cover type: Hardcover
  • ISBN13: 9781799814122
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 252.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1674 grams
  • BISAC Subject(s): Consumer Behavior

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

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