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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by Shai Rozenes, Yuval Cohen

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

by Shai Rozenes , Yuval Cohen
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₹23,395.00
₹23,395.00
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Book cover type: Hardcover
  • ISBN13: 9781522520849
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 540
  • Original Price: USD 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1529 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

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