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Handbuch Online-Kommunikation by Wolfgang Schweiger

Handbuch Online-Kommunikation

by Wolfgang Schweiger , Klaus Beck
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Book cover type: Hardcover
  • ISBN13: 9783658180157
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 592
  • Original Price: EUR 74.76
  • Language: German
  • Edition: 2., Vollstandig
  • Item Weight: 1016 grams
  • BISAC Subject(s): General

Das Handbuch in der 2., vollst�ndig �berarbeiteten Auflage gibt in zahlreichen Beitr�gen einschl�giger FachautorInnen einen umfassenden und systematischen �berblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einf�hrend werden die zentralen Fragestellungen, theoretischen Ans�tze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und �ffentliche Kommunikation), �ber �konomische, ethische und politische Fragen bis hin zur Verbreitung, Nutzung und Wirkung von Online-Medien. Weitere Beitr�ge befassen sich mit �ffentlichkeit und Privatheit, Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein �berblick �ber Methoden der Online-Forschung und die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

Prof. Dr. Wolfgang Schweiger ist Inhaber des Lehrstuhls für Online-Kommunikation an der Universität Hohenheim.
Prof. Dr. Klaus Beck ist Inhaber des Lehrstuhls für Kommunikationswissenschaft an der Universität Greifswald.

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