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Händlerbewertungen ALS Conversiontreiber: Umgang Mit Bewertungen Im E-Commerce - Mit Handlungsleitfaden by Connor Moseler

Händlerbewertungen ALS Conversiontreiber: Umgang Mit Bewertungen Im E-Commerce - Mit Handlungsleitfaden

by Connor Moseler
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Book cover type: Paperback
  • ISBN13: 9783658442439
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 128
  • Original Price: EUR 42.05
  • Language: German
  • Edition: 2024
  • Item Weight: 177 grams
  • BISAC Subject(s): E-Commerce / Online Trading

In diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens angemessen und sinnvoll managen können. Denn: der richtige Umgang mit Bewertungen und Rezensionen als Onlinehändler hat ma geblichen Einfluss auf den Verkauf.

Ein florierender E-Commerce stützt sich nicht allein auf ein erstklassiges Produktangebot, sondern auch auf dem Vertrauen Ihrer Kunden in Ihr Unternehmen. Händlerbewertungen - in Ergänzung zu Produktbewertungen - sind ein Abbild Ihrer Leistungen und zugleich ein kraftvolles Werkzeug, um das Vertrauen potenzieller Kundschaft zu gewinnen und Ihre Conversion-Rate zu steigern. Der richtige Umgang mit diesen Bewertungen hat gro en Einfluss auf den Verkauf.

Das Buch ist aus der Praxis für die Praxis geschrieben. Es basiert auf einer Literaturrecherche ergänzt um eine Umfrage mit über 100 Kunden mit E-Commerce-Erfahrung. Die Umfrage ermöglicht einen detaillierten Einblick in die Welt der Bewertungen und Rezensionen von E-Commerce-Unternehmen aus Kundensicht. Sie erhalten fundiertes Wissen, entdecken faszinierende Zusammenhänge und bekommen Anregungen, wie Sie professionell, situativ und zielgruppenorientiert auf Bewertungen Ihres Unternehmens reagieren können.

Dieses Buch ist ein unverzichtbarer Begleiter für E-Commerce-Unternehmer, Marketingexperten und alle, die das volle Potenzial von Händlerbewertungen ausschöpfen möchten.

Aus dem Inhalt

  • Warum Vertrauen in der E-Commerce-Branche so wichtig ist und wie KI die Karten neu mischt
  • Strategien zur Vertrauensbildung im E-Commerce
  • Methoden zur Steigerung positiver Bewertungen
  • Methoden zum professionellen Umgang mit negativen Bewertungen
  • Leitfaden für den Aufbau einer nachhaltigen Bewertungsstrategie


Connor Moseler arbeitet bei einem OEM in der Automobilindustrie. Er studierte BWL/Digital Business Management (B. A.) und Digitale Transformation (MBA). Im Rahmen seiner beruflichen Tätigkeit ist ihm aufgefallen, dass es nur wenige Informationen über den Einfluss von Unternehmens-Beurteilungen auf die Vertrauenswürdigkeit dieser E-Commerce-Unternehmen gibt. Mit diesem Buch legt er eine Analyse zum Thema vor, basierend auf einer intensiven Literatur-Recherche, verbunden mit einer Umfrage bei E-Commerce-Käufern.

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