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Harnessing the Power at Your Fingertips: A Leader's Guide to B2B Marketing Communications by Dominic Walters

Harnessing the Power at Your Fingertips: A Leader's Guide to B2B Marketing Communications

by Dominic Walters
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Book cover type: Paperback
  • ISBN13: 9781838348809
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cutting Through the Bull Publishing
  • Publisher Imprint: Cutting Through the Bull Publishing
  • Publication Date:
  • Pages: 86
  • Original Price: GBP 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Marketing / Multilevel, International / Marketing, and Strategic Planning

Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.

Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.

No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:

- Growing and protecting your business's reputation

- The power of a symbiotic relationship between marketing communication and sales

- The significance of building an army of advocates, both in-house and out-of-house

- How to use agencies effectively in a world where old approaches to branding and advertising no longer work

- Getting value for money from your marketing communications

A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.



Walters, Dominic: - Dominic Walters has been working in the world of marketing communications for over 25 years. Passionate about harnessing the power of integrated marketing communications, Dominic's experience and career have taken him from boutique lobbying agencies through to global multinationals. He has tackled a vast range of marketing communications challenges in most sectors across a diverse range of businesses that have included BP, Shell, Pizza Express, BAE Systems and Inmarsat Aviation. His long experience in the industry has led to an in-depth understanding of all aspects of marketing communications.

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